Celebrities are at it again - setting a few positive examples on energy and climate change issues. In New York, a number of famous names were spotted among over 300,000 taking part in the international People's Climate March on 21 September, including actors Mark Ruffalo and Edward Norton and author Evangeline Lilly.
Famous figures will always face charges of hypocrisy in advocating sustainable lifestyles and green infrastructure changes while jetting around the world, owning numerous properties etc, but they undoubtedly have a role in bringing issues into the mainstream that invite further investigation. Raising broad awareness is positive, but some celebrities are taking matters still further by putting their wealth behind their stated beliefs.
Legendary designer Dame Vivienne Westwood, for example, has put lb11million into the renewable energy crowd funding platform, Trillion Fund. Westwood is savvy to the blending of sustainable change and economic motivation involved:
"The aims of the fund are to redirect savings and investments that might otherwise go to fossil fuel companies through the hands of traditional fund managers into clean energy and other sustainable businesses instead...I'm glad to help pave a new, more inclusive path for environmentalism - one that recognises the right of individuals to also make a profit."
Electric vehicles are increasingly becoming the go-to transport option for celebs. Pop star Katy Perry recently spent over lb300,000 on top-of-the-range electric cars for the members of her not-inconsiderable entourage. Leonardo DiCaprio has gone further, though, launching a team in the Formula E electric racing series alongside others such as Richard Branson. The series has levelled the playing field in more than one way: all the drivers are driving the same car for the first season before teams can come up with their own models, and it's a unisex sport. Famous names are a Formula E feature outside team figureheads, with relatives of famous racing drivers Alain Prost, Nelson Piquet and Ayrton Senna just some of those doing the driving. There is a positive but pragmatic tone to the aims of the series, which chime nicely with the aims and lifestyles of the celebrity sustainability enthusiast:
"The championship centres around three core values of Energy, Environment and Entertainment and is a fusion of engineering, technology, sport, science, design, music and entertainment - all combining to drive the change towards an electric future."
crowd-fundingDame Vivienne Westwoodelectric vehiclesFormula Egreen celebritiesgreen celebrityinvestmentKaty PerryLeonardo DiCaprioPeoples Climate Marchrenewable energyTrillion FundInternational
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S.C. Johnson Son Inc. commissioned two wind turbines Tuesday that are helping it rely almost entirely on its own power. The company built two turbines in the Village of Mount Pleasant, near its largest global factory, known as Waxdale. The turbines are 415 feet tall, equivalent to those at utility-scale wind farms that have been built in Wisconsin in recent years. They can generate about 15% of the energy for the factory, which is roughly the size of 36 football fields. S.C. Johnson has been moving to rely more on renewable energy as part of its pledge to cut greenhouse gas emissions from its operations, under the U.S. Envirionmental Protection Agency's Climate Leaders program. The Waxdale factory began using renewable energy when the company built a generator that's powered with landfill gas. A second generator burns natural gas. The late Sam Johnson, chairman emeritus of S.C. Johnson Son, had led the fight against construction of new coal-fired power plants in Oak Creek - taking to the streets of Racine to lead a rally against coal. Johnson lost that fight when the state Supreme Court approved construction of the 2.3 billion We Energies coal plant, but the company has continued to move to rely on its own power. "He would be thrilled," Johnson's son, Fisk Johnson, said Tuesday. Johnson is chairman and chief executive of the privately held consumer products manufacturer, maker of Glade, Pledge, Scrubbing Bubbles, Shout and other products. "These two windmills have been a personal passion of mine," he said. Not only do they help the company supply, on average, all of its own power needs, he said, but added they are "a giant visual reminder of the commitment we've made as a company to environmental progress." During a ceremony Tuesday morning, Fisk Johnson pressed a button on a laptop computer plugged in inside a tent beneath the turbines. That button sent a message to Vensys, the Germany-based turbine manufacturer, to connect the turbines to the power grid. They began turning, slowly at first, but then more robustly. The turbines can generate enough power to supply about 700 homes. Nodding to his mother, Imogene Powers Johnson, he said he was dedicating the turbines to his parents. EPA regional administrator Susan Hedman credited the company for its work to reduce greenhouse gas emissions and its global sustainability programs. The two Mount Pleasant turbines will "add a bit more wind to Windex," she said. S.C. Johnson is the third wind project to be built this year -- all of which are being led by private companies rather than electric utilities. The others are the two-turbine Cashton Greens wind farm near La Crosse and the six turbines being erected in Verona by medical records software developer Epic Systems Inc. Source
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INDIA is set to introduce an offshore wind policy targeting 1 gigawatt by 2020, seeking to mimic Europe's success in generating power at sea.The Ministry of New and RENEWABLE ENERGY will seek cabinet approval for the policy shortly, according to Joint Secretary Alok Srivastava. "Development of the technology has made offshore wind projects viable now," Srivastava said by phone yesterday.By 2018, the cost of electricity from offshore windmills will equal that of land-based projects in Asia's second-biggest turbine market, he said. Wind farms in some states in India are generating power cheaper than new coal plants.India, which has installed 21 gigawatts of wind power, is looking to expand at sea as the best sites on land fill up, while poor roads limit the introduction of larger, more productive turbines. It's seeking advice from the European Union because the bulk of the world's offshore farms have been built in the North, Irish and Baltic Seas.The government plans to set up a new company by January to develop offshore projects, Srivastava said. State-owned generator NTPC Ltd. (NTPC), Power Grid Corp. (PWGR) of India Ltd., and a few others will form the business, which may start with 100 megawatts of demonstration projects along the coasts of GUJARAT and TAMIL NADu states, he said.India is also considering small, offshore farms for the LAKSHWADEEP, ANDAMAN AND NICOBAR islands to reduce their dependence on expensive diesel generators for power, he said.REFERENCE: http://www.bloomberg.com/news/2014-09-12/india-offshore-wind-policy-to-target-1-gigawatt-by-2020.html
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WHEN IT COMES TO RENEWABLE ENERGY, BARRY GOLDWATER JR. IS WILLING TO ADMIT THAT THE DEMOCRATS DID SOMETHING THE REPUBLICANS SHOULD HAVE DONE A LONG TIME AGO.
Barry Goldwater Jr. speaks against a proposed tax to be levied against residential solar leasing companies, June 4, 2014, in Phoenix.
"Conservative support for green energy has always been there, but the Democrats capitalized on it more than the Republicans," the former Republican congressman and Arizona legend told CNBC. "The Democrats did a better job of promoting it."
As a conservative, Goldwater has become a vocal advocate for solar energy in recent years. He currently serves as the chairman of "Tell Utilities Solar won't be Killed" (TUSK), a solar advocacy group that is pushing for energy independence across the country.
Credit: cleanpowerlife.blogspot.com
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"An article from the Sheherd Express: "
Over the next three months, the Wisconsin Legislature and governor will try to enact the Clean Energy Jobs Act aimed at creating new jobs and improving the air we breathe through a clean energy economic strategy. It is important for policy-makers to get multiple points of view on the table and all of the facts honestly presented to develop the optimal public policy for Wisconsin's future. So it is unfortunate that the Wisconsin Policy Research Institute (WPRI), the child of the right-wing Bradley Foundation, put out a terribly flawed report two months ago-in fact, it was so bad that many thought it would be discarded immediately. Instead, this report, which, of course, came up with the results the business community desired, has been cited over and over by well-funded special interests that oppose clean energy technology.
Among the many obvious errors made in the study, the report failed to factor in economic and related benefits that would result from the legislation. This includes reduced energy costs for businesses and individuals, avoiding the costs of building new power plants, fewer transmission lines, various health benefits resulting in less absenteeism from work and school, more certainty for businesses by avoiding the fluctuations in fossil fuel prices, and greater revenues for farmers resulting from the increased use of biofuels. We just hope that legislators are intellectually honest enough to see through such biased analysis.
